Stage 2: Customer
Blocker
Work is missing validation by customers.
Solution
Understand who the customer is and what they want.
“Understand who the customer is and what they want.”
Might sound like an obvious thing, but you’d be surprised how many teams never talk to a single customer or end-user.
And that’s exactly what Agile is all about: Idea → Build → Feedback (from customers) → Rework.
That feedback loop is agility.
If your team simply does this — and forgets everything else — you have an Agile team.
Here’s how we supercharge this process:
Customer Persona Framework: Guess – Validate – Loop
(Full guide linked below)
We break it down into four key areas:
Persona — Who is this customer?
Pain — What slows them down or frustrates them?
(This then becomes a validated backlog)
KPIs — How do they measure success?
Loop — How do we keep learning from them?
